GE today announced the formation of General Displays & Technologies LLC (GDT), a joint venture with Taiwan-based Tatung Company. Company officials said GDT will design, market, and service GE-branded high-definition TVs. The first series products will be available to consumers in spring 2009, according to the company.

"We are developing advanced Internet capabilities for content delivery to televisions, without the need for a PC. This includes Internet Protocol TV (IPTV) through cable, satellite and advanced fiber optic television connectivity," said Marc McConnaughey, CEO of GDT, in a statement. "The long-term strategy is to allow consumers to customize their viewing experience by downloading widgets and a variety of services directly to their HDTVs."

In addition to offering HDTVs, GDT will partner with NBC Universal to develop an open platform capable of delivering Internet and other digital content directly through the television. "This is an exciting opportunity to partner with GE and help design a product that responds now to consumer desire for a seamless union of high-quality digital content and Internet engagement, with an ease that still appeals to TV viewers," said Darren Feher, executive vide president and chief technology officer of NBC Universal.

Peter Weedfald, president GDT North America, said in a statement, "Sales of LCD TVs have grown 30 percent year over year as flat-screen TV prices have fallen, opening up the market to new consumers. In addition, the entire line of GE-branded HDTVs will be highly energy efficient, ensuring a cost effective and environmentally sound product for the home."

GE is a 49 percent equity stakeholder in GDT. Under the joint venture, GDT will benefit from GE's world-renowned brand, business processes, quality assurance, and financial strength. Tatung brings global expertise in design, manufacturing, and supply chain management, with facilities in China, North America, Europe, and South East Asia.

"Tatung is thrilled for the opportunity to both invest and work directly with General Displays & Technologies, GE and NBC Universal to develop and deliver new interactive HDTVs and complementary products," said Mrs. W.Y. Lin , executive vice president, Tatung Company.